Yema is a Growth & Communications professional with over 12 years of experience in developing institutional sales and marketing, scaling fast-growth ventures, and creating innovative e-commerce start-ups. Most recently, he has been responsible for driving brand growth while leading MarComms for a diverse range of companies across deep tech, renewable energy, enterprise software, funds management, and business advisory sectors.

Yema specialises in working with early- to mid-stage ventures across technology, financial services, and advisory sectors, providing comprehensive marketing and communications strategies that rapidly build sustainable businesses and shape profitable exits. His approach combines strategic marketing expertise with entrepreneurial insight, having co-founded ventures while building institutional-grade marketing functions for established firms. He is particularly skilled at media strategy, thought leadership, industry advocacy, and AI-integrated marketing communications.

Qualifications / Professional Memberships

• Master’s Degree, Marketing, UNSW Australia (2015)
• Bachelor of Applied Finance/Bachelor of Economics, Macquarie University (2008-2012)
  
  

Areas of Specialisation

• Growth Marketing and Brand Development
• Strategic Communications and Public Relations
• Business Strategy and Venture Scaling
• Institutional Sales and Marketing
• Investment Management and Equities
• E-commerce Development and Innovation
• Media Strategy and Thought Leadership
• Industry and Government Advocacy
• Editorial Management and Content Strategy

Yema believes in helping discipline the fire at the heart of promising technology, energy, advisory, and fast-growth ventures by providing them with the structure and oxygen needed to burn as bright as possible. His approach focuses on speaking hard truths, delivering qualitative insights, providing active strategic direction, and leveraging proprietary technology to achieve ground-shifting media coverage. He is particularly passionate about combining marketing and communications strategies that rapidly build sustainable businesses while maintaining integrity and delivering genuine value. 

Yema’s entrepreneurial success, including co-founding MR.KOYA which gained national attention and raised significant funds for charity, demonstrates his ability to create ventures that deliver both commercial success and social impact.