If you’ve recently received an email from Ascentium, noticed our new branding, or heard that InCorp is becoming Ascentium, you probably have one question:
“What does this mean for me?”
The short answer is reassuring.
Your team isn’t changing. Your services aren’t changing. Your statutory obligations remain exactly the same.
What is changing is the name that brings together our people, expertise and offices under one unified brand.
Here’s what you need to know.
The short version
If you’re already an InCorp client, here are the key takeaways for you:
- Your relationship manager remains the same.
- Your ongoing services continue without interruption.
- Your statutory obligations and compliance deadlines remain unchanged.
- You don’t need to re-incorporate your business or update your company registration because of our rebrand.
- You’ll gradually see the Ascentium name across our website, emails, invoices, and client communications.
In short, while our name is changing, our commitment to supporting your business remains exactly the same.
Why are we becoming Ascentium?
Businesses today look very different from when InCorp first began.
Many companies no longer operate in just one market. Businesses increasingly operate across borders, whether expanding from Australia into Asia, entering the Australian market, or managing operations across multiple jurisdictions.
We’ve grown alongside our clients.
As more businesses expanded across borders, so did we. We brought together new teams, expanded into more markets, and broadened our capabilities to support clients wherever growth opportunities emerged.
Today, our organisation spans 27 markets and more than 3,000 professionals, offering services across corporate, tax, accounting, payroll, HR, fund administration, fiduciary, market expansion and business advisory.
The move to Ascentium reflects that evolution.
Instead of operating under different regional brands, we’re bringing our global expertise together under one identity that better represents the organisation we’ve become.
What isn't changing
The first question most clients ask is whether they’ll still be working with the same team.
The answer is yes.
The people who understand your business, your industry, and your long-term goals remain by your side. Whether we support you with company incorporation, corporate secretarial services, accounting, tax, payroll, or advisory services, your engagements continue without disruption.
Your legal and regulatory responsibilities also remain exactly the same.
If your business has obligations with ASIC, the ATO or other Australian regulatory bodies, those continue as normal. Our role in helping you meet those obligations does not change because of our new name.
Simply put, we’re changing our brand, not the way we support you.
So, what's actually changing?
The most visible changes are the ones you’ll see in our branding.
Over time, you’ll notice:
- The InCorp name transitioning to Ascentium
- A refreshed visual identity
- New website and email domains
- Updated client communications, invoices and marketing materials
These updates create a consistent identity across all our offices and services.
Behind the scenes, however, the people, expertise and commitment you’ve come to know remain the same.
What does this mean for your business?
A new name only matters if it creates real value.
For our clients, the biggest benefit is a more connected experience.
One organisation across multiple markets
If your business expands into another market or needs support across jurisdictions, you won’t need to start from scratch searching for new advisers.
Through Ascentium, you’ll have access to a connected network that understands both your existing business and the local market you’re entering.
Broader expertise when you need it
Business needs evolve.
You may begin with incorporation and corporate secretarial support, then later require tax advisory, payroll, HR solutions, fund administration, or support with regional expansion.
Ascentium brings these capabilities together through one integrated organisation, making it easier to access the right expertise as your business grows.
Better collaboration across borders
When different teams work under one brand, they can collaborate more effectively.
That means fewer handovers, stronger coordination across jurisdictions, and a smoother experience for businesses operating internationally.
Local knowledge, backed by regional strength
Although we’re united under one global brand, our local expertise remains at the heart of everything we do.
You’ll continue working with professionals who understand the regulations, business environment, and practical realities of your market, while benefiting from the collective knowledge of a wider international network.
Looking ahead
Our new name marks the beginning of the next chapter, not the end of the one we’ve built together.
Everything our clients value about InCorp, trusted relationships, practical advice, local expertise, and dependable support, continues under the Ascentium brand.
At the same time, the transition allows us to better reflect who we are today: one connected organisation helping businesses establish, operate and grow across Australia and international markets.
We’re excited about what lies ahead and look forward to continuing that journey with you as Ascentium.
FAQs
For most clients, no action is required. We'll keep you informed about updates to our branding, website, email addresses and client communications as they happen. Your existing services continue without interruption.
Yes. You'll continue working with the same people who already understand your business and support your requirements.
No. Your existing services continue as normal. Your relationship manager, service team and ongoing engagements remain unchanged.
Yes. Your existing engagements and agreements continue as normal.
No. Your obligations with ASIC, the ATO and other relevant Australian regulatory authorities remain the same. Filing deadlines, compliance requirements and statutory obligations are not affected by the rebrand.
It's more than a new name. The transition reflects our evolution into one connected global business services organisation. While your day-to-day experience remains familiar, you'll benefit from broader expertise, stronger regional collaboration and easier access to support across multiple markets as your business grows.
The transition reflects our growth into one connected global organisation, bringing together our people, expertise and offices under a single brand. Ascentium provides clients with easier access to broader capabilities while continuing to deliver the local support and trusted relationships they've come to expect.
The rebrand creates a more connected client experience, making it easier to access specialist expertise, cross-border support and a broader range of business services through one unified organisation.
Let’s talk
Have questions about the transition, your current services or how Ascentium can support your business? Reach out to your usual contact or get in touch with our team.
